About
Hey, I'm Devin
8+ years building products at startups. Background, timeline, and how I think about product work.
2x founder. 13+ years building and scaling SaaS, marketplace, and data products — from $0→$10M ARR and 0→100K MAU. I find the root problem, strip the noise, and ship what moves the metric.
That same instinct led me to product. I joined Hone as the 6th employee and founding PM — owning design, analytics, PMM, and QA until Series B — and helped grow the product from $0 to $10M ARR across $52M in funding. Before that I launched Harley-Davidson's first mobile app — 100K MAU and 4.5+ stars 6 months post-GTM.
I'm most useful when the problem is ambiguous and the team is small. I started in data — healthcare products at McKesson and AmerisourceBergen through two acquisitions ($135M+ combined) — and still write SQL, design interfaces, and ship side projects. Understanding the craft makes me a better PM.
Values
Strengths & Weaknesses
Timeline
West Virginia University
Entered for Forensics — the FBI collaboration, the crime labs, the science. Switched to Finance after a textbook marketplace I built on the side became more interesting than anything in the classroom. 3.7 GPA, Magna Cum Laude, Honors College.
CollegeBookEvolution
Textbooks were a racket. Built a P2P marketplace to fix it — taught myself HTML, PHP, JS, and MySQL along the way. 2nd of 75 teams in business plan competition. Hooked.
McKesson (acquired Medventive for $100M+)
Inherited a data process that took weeks. Taught myself C# and built one that took under 4 hours. It became the team standard. Deployed population health SaaS covering millions of lives across 40+ contracts.
AmerisourceBergen (acquired IntrinsiQ for $35M)
600K+ patients. 7M+ drug events. Turned raw oncology data into products pharma companies paid for — 30%+ YoY revenue growth.
Launch Theory
Started a product studio for founders who had conviction but no product. Helped one close a $7M Series B. Learned that the best early-stage work is killing bad ideas fast.
Harley-Davidson
Riders didn't want turn-by-turn directions — they wanted to explore. That insight shaped everything. Launched H-D's first consumer apps. 100K MAU, 4.5+ stars, 6 months post-GTM.
Pacific Digital Agency
Built a geo-targeting ad platform — +28% conversion rate. Learned that drive time matters more than miles away.
Hone
Joined a 6-person startup as the only PM. Owned design, analytics, PMM, QA — whatever needed doing. $0 to $10M ARR, $52M raised.
Recharging
Stepped away. Traveled abroad, ran marathons, welcomed two kids — Cole and Rowan.
Goldcast
Came back as fractional Product Director. Two net-new products, $12K blended ACV expansion, $20-30B incremental TAM unlocked.
Building in the open
Shipping side projects: Intervals, Opti AI, Vamos, PromptBinder, and more.